To design interactively, your point of view needs to shift to your user's point of view. Nothing demonstrates this more graphically than the art of painting signs on buildings. Sponsored by Stella Artois, this short film is a fascinating view into how to paint for a viewer whose perspective is very different than yours. Design for the user.
All Things Interactive
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
Marney.com is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad, a toy, a place, an object.... anything that's designed for engagement.