Specification for the 2CV
When the lovable 2CV, was introduced by Citroen in 1948, it was priced at $650 US (1/2 the cost of a VW beetle). Sales were first restricted to farmers and doctors, the people who needed a car the most after WW II. Almost 4 million 2CVs were sold before production ceased in 1990. The specification for the 2CV, by designer Paul Boulanger, is a classic interactive design example:
"4 wheels under an umbrella... Space for 4 adults and tall enough to wear top hats to church... Room enough for 50 kg of potatoes... Should carry a basket of eggs over a plowed field without breaking one of them...Fuel consumption 3 liters / 100km, (90-95 miles/gal). Max. speed 60 km/hr.Front wheel drive. Cheap. Design with a good spec.
"Cyclops" prototype for the 2CV. Note one headlight.
All Things Interactive
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
Marney.com is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad, a toy, a place, an object.... anything that's designed for engagement.