Tilt-Shift
MARNEY
All Things Interactive
via John House
Tilt-Shift photography makes everything look like 3D miniature. It's filmed with a tilt-shift lens and shot from above; then the film is modified in post production to change depth, contrast and color saturation. When tilt-shift  is done right, it's enchanting. Design for engagement.
Sam O'Hare is the king of tilt-shift. He created both the videos above: Sand Pit and Coachella.
If you only watch part of Coachella, be sure to catch the charming end credits.
Two more examples of tilt-shift. Some of Van Gogh's paintings translated into tilt-shift (above),
and a day at Walt Disney World in Orlando. (below)
.
There are a couple of tilt-shift apps available: If you're interested, take a look at Toy Camera and Tilt-Shift-Focus.
                                   
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
                         
Marney.com is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad,  a toy, a place, an object.... anything that's designed for engagement.
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