Pogue's Pledge
David Pogue is a technology columnist for the New York Times. This pledge appears on the home page of his site.  He understands his readers. Most users hate distractions, blinking and animations. Avoid barriers to entry.
MARNEY
All Things Interactive
                                   
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
                         
Marney.com is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad,  a toy, a place, an object.... anything that's designed for engagement.
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