The bicycle awareness video is based on the fascinating Gorilla Experiment developed by Christopher Chablis and Daniel Simonin. They've since published a book, The Gorilla Experiment and Other Ways Our Intuitions Deceive Us (2010) that explains six everyday illusions, including selective attention.
All Things Interactive
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
Marney.com is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad, a toy, a place, an object.... anything that's designed for engagement.