Conversion Wizard
Conversion Wizard,is a free (and excellent) file conversion program from Media Converter. To minimize the wait during file conversion, they offer free games. (And they display an ad to help pay for their free utility) While providing games might be a little casual for most companies, it's a very utilitarian and friendly way to solve the problem of users having to wait, and It reflects the personality of a company that provides free utilies very well, don't you think? Design to remove barriers to entry.
All Things Interactive
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
                 is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad,  a toy, a place, an object.... anything that's designed for engagement.
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