All Things Interactive
Packaging Afterlife
There was a time when packaging was designed to be reused.  Most kids had a cigar box or a chocolate box to keep special treasures. Jams and jellies, peanut butter and even cheese spreads came in jars that could be reused as glasses.  One lb. coffee cans could be found on shop benches in most home garages. And quart mayonnaise jars were reused for a lifetime. People valued brands that provided utility. This well used chocolate box provided value by becoming a beautiful usable object (and a reminder of Hollingsworth's) after the chocolates were gone. Design for intended use (and beyond).
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
                 is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad,  a toy, a place, an object.... anything that's designed for engagement.
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