Man o' War Exhibit at the Kentucky Horse Park
At the Kentucky Horse Park in Lexington there's an outdoor display featuring the great racehorse, Man o' War. The display tells you, among other things, that Man o' War weighed 1600 lbs and had a stride of 28 ft. If you're there, you might read this, then stroll away without much more thought.
But as you stroll away, you step on two horseshoes on the ground. . . horseshoes that mark the beginning of Man o' War's stride. As you keep walking, looking for the other 2 horseshoes, you begin to FEEL just how big 28 feet really is. As you continue to walk the entire distance of Man o' War's stride, you become aware of the sky above you, the ground beneath you. You actually have a sense of flight. You ask yourself how could a 1600 lb horse leap this far at every stride? It is an amazing experience…and a great example of interactive design. Put the user at the center of an experience and they will feel it… and remember it. Design for engagement.
All Things Interactive
Marney is the founder of Animatrix, an interactive consulting firm that has shipped over 300 projects in the last 25 years for companies that include Apple, BearingPoint, KPMG, Clinique, The Limited, AT&T, NewsCorp, The Walt Disney Company, The National Academy of Science and many others.
Marney.com is about interactive design- the creation of any experience that starts with the user. It can be a site, an ad, a toy, a place, an object.... anything that's designed for engagement.